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The blog for brokers who work on WhatsApp

Hands-on guides for brokerages that already work on WhatsApp: compliance, follow-ups, team organisation, AI, retention.

By FCB.ai, ORIS editorial teamUpdated on

Where to start, depending on your brokerage

This blog is written for principals, account handlers and compliance officers in insurance brokerages that already talk to clients on WhatsApp, or are about to. Each article starts from a real operating question, links to the legislation and official pages it relies on (FCA, FSCA, Information Regulator, ICO, NAMFISA, IRA…) and shows its publication date. Three ways in:

Brokerages in South Africa

Brokerages in the UK and Ireland

Brokerages elsewhere in Africa

Country-level rules are gathered in the country pages. These articles inform; they do not replace legal advice or the texts that apply to you. Our editorial method explains how they are written, sourced and corrected.

Featured · Compliance and regulation

FCA Consumer Duty for insurance brokers: the four outcomes and how to evidence each one on the client file

What the FCA Consumer Duty asks of insurance brokers: the cross-cutting rules, the four outcomes, what each client file must show and what the FCA checks.

24 September 2026 · 9 min read

The FCA Consumer Duty is Principle 12 of the FCA's Principles for Businesses: "A firm must act to deliver good outcomes for retail customers." For an insurance broker it means three cross-cutting rules (act in good faith, avoid causing foreseeable harm, enable and support customers to pursue their financial objectives) and four outcomes to deliver and prove: products and services, price and value, consumer understand…

Where to start: a brokerage's core journeys

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